For business owners who never know what to post

20 Viral Reel Concepts, Written Specifically for Your Business

Not a generic idea list. A personalized pack - hooks, shotlists and edit instructions built for your niche, your customers and your camera comfort. Based on the method behind 110M+ earned views. Delivered within 24 hours.

€37€57Launch price · save 35%
GET MY PERSONALIZED PACK - €37Answer 1 question → receive your pack within 24h

14-day money-back guarantee · One-time payment · iDEAL, card & PayPal

110M+
Earned views
€0
Ad spend
40+
Brands & Destinations
9yr
In the field

The method behind work for Visit Sweden · Visit Luxembourg · Visit Spain · Shimano · Ridley Bikes · Vittoria · Apidura · Visit Flanders & more

Loek filming on a phone next to the full production crew
That's me with the phone. The €25,000 crew production performed 40x worse than these phone videos.
Grid of phone-shot reels with view counts
A third of the videos from one Morocco trip - shot riding, edited on the phone. Millions met the brand without noticing an ad.
The reel that earned 1.9 million views
Shot and edited on iPhone: 1.9M views, 250 comments - every one invited into a DM.

"I filmed three reels the same afternoon I got my pack. It reads like he's been inside my salon for a year."

[Buyer name] · [niche]

"The hooks alone are worth it. I've paid agencies 50x this for ideas that were worse."

[Buyer name] · [niche]

"First reel from the pack outperformed everything I posted last year."

[Buyer name] · [niche]
Sound familiar?

You Don't Have a Content Problem.
You Have a "What Do I Post?" Problem.

You know reels are where your next customers are. You open the app, stare at the camera, feel the cringe, and close it again. Or worse - you post, and eleven people see it. One of them is your mom.

Here's why the usual fixes keep failing:

The shift

Views Aren't Bought. They're Earned.

I've spent nine years earning attention for brands without spending a euro on ads - 110 million+ views' worth. The pattern behind every single win comes down to three questions:

WHO is it for?

Name the exact person in the first 1.5 seconds - or lose them forever.

WHY would they share it?

People don't share content. They share feelings, proof and "this is so you" moments.

HOW do you film it tomorrow?

An idea without a shotlist is a wish. Every concept must be shootable with a phone, this week.

Your pack answers all three - twenty times over, in your niche's own language.

"Most brands have a real story and the wrong system for telling it. This pack is the system - pointed at your business."

- Loek Luijbregts
What lands in your inbox

This Is What You'll Actually Receive

Concept 14 of 20 · your pack

The Objection Killer

"'Isn't [what you sell] too expensive?' - Let's talk about it."
3 hooks
Shotlist
Edit list
No-talking version

The pack: a polished PDF - every concept ready to film, hooks written, shots numbered, edits explained.

"Stop scrolling if [your customer's pain] keeps coming back"

4,213
💬
187

952
@yourbusiness · filmed from concept #14 in 15 minutes

What it becomes: reels filmed on your phone, between customers.

What's inside

Your Pack: Five Engines, Twenty Concepts

Every concept comes with 3 written hooks, timed script beats, a numbered shotlist, and an edit list (cuts, overlays, audio). Camera-shy? Every concept includes a no-talking version.

A

Repeat-Your-Win Concepts

Formats engineered around proof and transformation - the most reliably viral content that exists, rebuilt for what you sell.

For a hairdresser: "From grown-out to wow in 15 seconds" - one before/after reveal, filmed at the chair.

B

Your Niche Moat

Concepts that claim the searches and conversations only YOUR business can own - so you stop competing with the whole internet.

For a florist: "The 3 bouquets people in your town order most for a first date" - local, specific, uncopyable.

C

Personality Without Performing

Know-like-trust builders that work even if you never want to talk to a camera. Your work does the talking.

For a baker: hands-only "what 5:00 AM looks like in my bakery" - no face, all trust.

D

Book-Me Content

Conversion concepts: objection killers, price reframes and scarcity posts that turn silent followers into paying customers.

For a personal trainer: "'Too expensive?' Here's what one month costs vs. what it saves you" - the exact math your doubters run.

E

Shareability Engines

Formats built for the group chat - because your customers' friends are your next customers.

For a dog groomer: "Tag the friend whose dog needs this" under the fluffiest makeover of the week.

Everything you get

The Complete Personalized Pack - €57 €37 Today

  • 20 reel concepts written for your specific businessYour niche, your customers, your locations, your words - after you answer one intake question.
  • 60 ready-to-use hooks (3 per concept)The first 1.5 seconds, already written. Pick one and film.
  • 20 shotlists + edit listsExactly what to film and how to cut it - phone-first, no crew, no gear.
  • Your personal 30-day posting planWhich concept to post when, so reach, trust and sales content stay in balance.
  • Camera-shy versions of every conceptNever want to talk on camera? You never have to.
  • ⚡ Order-today bonus: The 5 Rules Cheat SheetThe one-page checklist I run every reel through before it goes live.
YES - WRITE MY 20 CONCEPTS FOR €37Delivered to your inbox within 24 hours

One-time payment. No subscription. No upsell funnel maze.

Fast forward 30 days

Imagine Opening Instagram Knowing Exactly What to Post

😩"What do I even post?"
😌Posted before your second coffee

No more staring at the camera roll. You open your pack, pick concept #7, film it in fifteen minutes between customers, post it, and get back to work.

Comments from people you've never met. "How do you come up with this?" DMs. A follower who's been lurking for months finally asks what you charge.

Not because you went viral once by accident - but because you're running a system that earns attention on purpose. The same way it's been done for brands that reached 110 million people without one paid ad.

😖 Without the pack

  • "What should I post?" - every single week
  • Generic tips that fit nobody
  • Posting when inspiration strikes (it doesn't)
  • Polished content nobody shares
  • Following trends three weeks too late

😄 With your pack

  • 20 concepts in your camera roll's language
  • Hooks that name YOUR customer
  • A 30-day plan - film in batches, post on schedule
  • Formats engineered for shares and saves
  • A repeatable system, not a lucky hit
MADE
RIGHT
GUARANTEE

If it doesn't feel written for you, I'll make it right.

Open your pack. If any part reads generic, reply to the delivery email within 14 days and I'll personally revise it until it fits your business - free. Still not happy after the revision? Then you get a refund. You risk nothing, and every pack gets the attention it deserves.

Questions

Frequently Asked Questions

How is this different from free content ideas online?

Free lists are written for everyone, which means they're written for no one. Your pack is generated from your actual business: your niche, your customer, your setting, your camera comfort. Every hook names your audience's specific pain - that specificity is the entire difference between posting and performing.

What do you need from me?

One answer: what's your business and who buys from you? That's it. More detail (a real result, your price point, camera comfort) makes the pack sharper, but even a two-word answer gets you a full personalized pack.

I hate being on camera. Will this work for me?

Yes - every concept includes a no-talking version built on your work, text-on-screen and trending audio. Some of the best-performing accounts in any niche never show a face.

How fast do I get it?

Within 24 hours of your intake answer, usually much faster. It arrives as a polished PDF you can shoot from the same day.

Do I need equipment or editing skills?

A phone and the free Instagram or CapCut editor. Every edit list is written for exactly that setup - cuts, text overlays and audio choices included.

Will these concepts actually work in MY niche?

The 20 underlying formats are the most consistently shared structures in short-form video - they work anywhere story and trust drive buying. Your pack translates each one into your niche's language. And if it misses, the guarantee covers you.

Is there a guarantee?

Yes - a make-it-right guarantee. If anything reads generic, I revise your pack for free within 14 days until it fits. Still not satisfied after the revision? Then you get a refund.

Loek Luijbregts
Who's behind this

I'm Loek - like "look at you."

I'm a strategic advisor for people with goals in life. I specialise in accelerating your daily thinking and building towards those goals - so the work stays fulfilling, inspires you, inspires others, and returns more on every hour and euro you invest.

For nine years I've done that through earned attention: real stories that real people share. No ad budgets. That method has produced 110M+ views for the brands and founders I work with, been rebooked by tourism boards across Europe four times in a row, and filled order books from a single trade-show floor.

This pack is the entry point to that method - pointed at your business, for the price of a dinner.

Want the full method and hands-on guidance instead? That's what I do with a small number of clients at a time → loekluijbregts.com

€37 · 20 concepts written for your business · delivered in 24h Get my pack →