Fractional Marketing Partner · Brands & Destinations

You have something
worth talking about.
Is anyone listening?

Most brands and destinations have a real story — and the wrong system for telling it. I help ambitious founders close that gap, faster than they thought possible.

Book a free 30-min call See the work

110M+Earned views

75%Recurring clients

€0Ad spend

9yrIn the field

My work started with helping SMB owners earn trust & bookings from ideal customers, then moved to cycling and beyond. The method works everywhere a niche product needs a bigger signal.

Morocco · by Youri Zwart

You might recognise yourself in one of these

"We have a great product. But outside our own circle, nobody knows we exist."

→ Visibility without ad spend

"We've been spending on marketing. I can't connect it to actual growth."

→ Outcomes, not impressions

"I know we need to move faster. We just don't have the right person."

→ Embedded speed and judgment

"Our content looks polished. But riders aren't sharing it."

→ Authentic storytelling that travels

"We can't afford a senior agency or full in-house hire at our stage."

→ Senior thinking, fractional cost

"Every time we talk to Loek, things start happening. I'm not sure how."

→ That's exactly the point

Who I am

Not an agency.
Not a consultant.
Something rarer.

My name is Loek Luijbregts. I'm a fractional creative and marketing partner — based in Tilburg, operating across Europe. I've spent nine years building something that doesn't have a clean job title: a rare combination of strategic instinct, hands-on production capability, a deep cycling ecosystem network, and the ability to move faster than most organisations are used to.

I don't write strategy decks and hand them over. I embed with founders and leadership teams, see what's stuck, and start moving. The strategy, the content, the creator outreach, the media relationships, the lead generation — I bring these as one integrated operating mode, not a menu of services.

My track record was built entirely in cycling — because that's where I've lived for nine years. The methodology travels anywhere that story, speed, and earned trust are the growth levers. Which is most places worth working.

Some clients use one part of what I do. The best ones give me room to use all of it. Either way, things move faster than they did before I arrived.

Loek Luijbregts · Founder, Cycling Incubators B.V.

What actually happens

From the first call
to real movement.

Most founders who call me don't fully know what they need. That's fine. The first conversation is about understanding your situation — not pitching a service. From there, the path becomes clear quickly.

I listen before I talk

The first 30 minutes are about your reality — what's working, what isn't, what you've already tried. I bring no assumptions and no pre-built proposal. I ask the questions most partners don't ask.

I show you what I see

Within a day or two, you'll have a clear picture of what I'd do first and why. Not a 40-page strategy. A direct view on the highest-leverage move — and what it would take to execute it.

We move — together

If we're a fit, we start. I bring the instinct, the network, and the execution. You bring the ambition and the willingness to move faster than feels comfortable. The results follow from that combination.

Proof it works

Built in cycling.
The method works everywhere.

Cycling is where I built nine years of proof. The instinct, network, and production capability travel to any brand where story and earned trust drive growth.

Pilot Cycles · 2026

3.8M impressions · 210+ leads

When the client couldn't commit to CyclingWorld Düsseldorf, I self-funded the trip. Three days, live content, published from the show floor. 830K views. 86 MQLs added. Reshared by DT Swiss, Schwalbe, Pinion and Vittoria. Combined with Morocco: 210+ leads for €8,000+ bikes. Zero ad spend.

GRAVAA · 10 months 2024

Social ×3 · 9,000 subscribers · 30+ global placements

First communications hire. Global product launch, WorldTour partnership announcement, commercial production. Prepared the earned media package in advance — so when Marianne Vos won the Gravel World Championship on GRAVAA, it hit 30+ global cycling media within hours. Social following tripled in 10 months.

Morocco Gravel Adventure · 2026

1.9M impressions · 5 days · €0 ad spend

Self-produced cycling trip. iPhone-first, rider-first. One bike brand, two bikepacking solutions, two tire brands, one gearbox brand — all earned reach without looking like an advertorial. Because it wasn't one.

Tourism boards · 30+ across Europe, Africa & USA

90,000 route clicks · Rebooked 4× in a row

From Visit Luxembourg to Cycling in Flanders to Go Türkiye — strategy partner, content producer, speaker, expo representative. Rebooked not because of the contract but because of the results. That's the only metric that matters.

What others say

In their own words.
Unedited.

His broad perspective on cycle tourism, active mobility and funding, combined with his energy and talent for making new connections, often leads to fresh insights and concrete opportunities. Loek is an agile thinker — his approach is innovative and efficient, setting an example for the future of our sector.

Henk Swarttouw · President, European Cyclists' Federation

When Loek says he's going to do something, he goes for it. "Can't" doesn't exist. He knows how to deal with the unexpected — he can switch gears and act immediately. He is the best at putting together a high-quality media package, informing the press, and getting them excited.

Gertjan van Ginderen · CEO, GRAVAA

Is this for you?

This works best
when you're ready to move.

I work with a small number of clients at a time. Fit matters more than budget. Before you book a call, be honest about where you are.

This is probably for you

✓You make decisions quickly and back the people you trust

✓You want outcomes — leads, bookings, followers, reach — not just deliverables

✓You're open to approaches that feel unconventional if the reasoning is solid

✓You'd rather move imperfectly and learn than wait for the perfect moment

✓You're building something genuinely worth talking about

✓You want a partner who pushes back — not one who just executes the brief

This probably isn't

×You need extensive sign-off processes before anything goes live

×Impressions and follower counts are your primary success metrics

×You're looking for an agency that nods and executes the brief exactly as written

×You need polished over real, always

×You want someone to manage an existing plan, not challenge it

×You need a guarantee before you'll make a move

The call is free, and there's no pitch. If we're a fit, you'll know within 30 minutes. If we're not, I'll tell you honestly — and probably point you toward someone who is.

Book the free call

You have something worth talking about. Is anyone listening?

Not an agency.Not a consultant.Something rarer.

From the first callto real movement.

Built in cycling.The method works everywhere.

In their own words.Unedited.

This works bestwhen you're ready to move.

Let's find outif we're a fit. 30 minutes. No pitch. No pressure.