Reveal overlooked value, make it understandable and create the proof, confidence or attention that moves people.
Proof across founders, teams, launches, PR and qualified demand.
8 selected cases · real work and measured outcomesA public crowdfunding campaign currently at €350.000.
A sharper positioning and launch story designed to help a wider audience understand the opportunity, supported by earned press exposure efforts.
From looking for a €100.000 investor to seeing, showing and selling his true value. 100% ownership.
A clearer commercial story and offer created a collaboration ROI of 10x within nine months from day 0.
9M impressions · 270+ leads for €8,000+ bikes · 100% remote · €0 ad spend
Rider-first stories connected premium product proof to measurable demand, supported by amplification from respected industry partners.
Supported the 10th edition by attracting legendary photographer Chris Burkard to the jury.
Jury attraction, sharper positioning and earned press exposure efforts helped give the anniversary edition international relevance.
Two in-company marketing inspiration sessions for a family-owned business with a huge following.
Customer reviews became an Outside-In mirror, revealing loyal demand and substantial untapped marketing potential.
Social audience ×3 · 9,000 new subscribers · 30+ global media placements
A complex technical innovation made understandable for riders, media, partners and investors.
900.000+ route clicks · multiple annual rebookings · €0 license costs · €0 ad spend
Evergreen route content turned regional stories into sustained discovery, repeatable value and long-term client trust.
1.9M impressions from a rider-first collaboration and €0 ad spend.
A field story that connected experience, partner relevance and authentic product proof without buying reach.
“His broad perspective, energy and talent for making new connections often lead to fresh insights and concrete opportunities.”Henk Swarttouw · President, European Cyclists' Federation
The first conversation is about what you have built, who still needs to understand it and which opportunity deserves attention first.
Plan an Outside-In conversation